Introduction
A product launch is more than just pushing code to production; it’s a prime opportunity to capture attention and build growth momentum. The launch-strategy skill is designed for product releases, new feature announcements, and beta testing. Leveraging the classic ORB framework (Owned, Rented, Borrowed channels) and a five-phase launch approach, it helps you orchestrate a launch that compounds over time, turning fleeting exposure into active users.
Concept
Great companies don’t just launch once—they launch repeatedly. A launch isn’t an isolated event, but a continuous process of gathering feedback, generating buzz, and ultimately channeling traffic into owned assets.
Installation
There are multiple ways to install this skill:
- Method 1: In the OpenClaw or Hermes Agent chat window, directly tell the Agent: “Please help me install the launch-strategy skill.” (Easiest)
- Method 2: Visit the skillhub website, install the skillhub store first, and then install the corresponding skill. (Suitable for Chinese users)
- Method 3: Visit the Skills.sh website, search for the skill name on the homepage, and use the provided command to install it. (Suitable for users with technical experience)
- Method 4: Visit the Clawhub website, search for the skill name on the homepage, click the download button to get the zip file, extract it, and place it in the OpenClaw skills directory.
Workflow Analysis
- Channel Mapping (ORB Framework): First, it structures your Owned, Rented, and Borrowed channels, ensuring all external visibility funnels back into your owned ecosystem.
- Five-Phase Execution: Breaks down the launch into five progressive stages: Internal, Alpha, Beta, Early Access, and Full Launch.
- Platform-Specific Tactics (e.g., Product Hunt): Provides a complete execution checklist for platforms like Product Hunt, covering pre-launch prep, launch day engagement, and post-launch follow-ups.
- Post-Launch Marketing: Guides the setup of automated onboarding emails, comparison pages, and interactive demos to ensure smooth user activation.
- Ongoing Launch Mechanics: Categorizes updates (Major, Medium, Minor) to match them with the appropriate marketing effort, turning product improvements into a continuous growth engine.